Finally the Bollywood Start Nargis Fakhri responses for the ad appeared on Urdu Newspaper on Sunday futuring Nargis Fakhri.
The Bollywood Star ‘Nargis Fakhri’ has been with Mobilink for last three years as brand ambassador and never faced such issues.
I’ve been with Mobilink as their brand ambassador for the last three years and there has never been an issue like this. I was unaware that they would consider using this visual for a mainstream newspaper ad – an Urdu daily as it was never meant to be.
She was also shocked by such ad and shared the story with sad,
As a model or celebrity, I have always believed in using my persona to help further a brand’s communication but never to have it used where I end up being objectified for my looks.
Culturally too, my team and I are aware and respectful of what visuals work for which mediums, markets and audiences and hence, given the brand’s firm penetration in the Pakistani market, we left it up to their expertise to use the images appropriately
The ad appeared on Sunday newspaper, converted people including journalist into strong protesters and showed anger on Social Media Website Twitter.
My strong protest to top jang group management for this absurd front page ad in today’s jang. pic.twitter.com/M5SRc1p3H7
— Ansar Abbasi (@AnsarAAbbasi) December 20, 2015
@AnsarAAbbasi you are right, her beautiful body curves have nothing to do with 3G phone and its “cheap price.” I fully agree with you dear
— Matiullah Jan (@Matiullahjan919) December 20, 2015
ajj jung walon nay front page par nargis fakhri ko chap dia hay kal sunny leone chap daingay.
— Mirza Lamer King (@iMirzaSaheb) December 20, 2015
The newspaper is loved and read by so many readers across Pakistan and specially on Sunday due to its classified ads. But the picture showed at front was not correctly showed up and drew too many attentions that was hated by 90% Pakistanis.